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Insights

Playbooks on AI, SEO, AEO & scaling.

No fluff. What's actually working to scale companies with AI, win on search and AI engines, and turn expertise into revenue.

AEO 12 min read

AEO vs SEO: How to Get Cited by ChatGPT, Perplexity & AI Overviews

Search is splitting in two. Here's the framework I use to rank on Google and get quoted inside AI answers — the highest-leverage visibility play of 2026.

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AI 10 min read

Scaling a Company with AI: The Operator's System

Where AI actually moves the P&L — and the diagnose → architect → build → compound method I use to deploy it without breaking your team.

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E-commerce 11 min read

Cash on Delivery in LATAM: The COD Scaling Playbook

Why 50–80% of LATAM e-commerce runs on COD, and how to scale it with AI confirmation, multi-carrier routing and fast settlement — lessons from Fufills.

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AEO 9 min read

How to Get Cited by ChatGPT, Gemini & Perplexity

The exact 7-step method to get your business quoted inside AI answers — with the data on what actually lifts citations.

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AEO 7 min read

llms.txt Explained: The File That Talks to AI Engines

What llms.txt is, why it matters for AEO, and exactly what to put in it so AI describes and cites you accurately.

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AEO 7 min read

Schema Markup for AI: The JSON-LD That Wins Citations

The structured data that helps AI engines understand and cite you — the types that matter, with a copy-paste example.

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AI Marketing 8 min read

Best AI Marketing Tools in 2026: An Operator's Stack

The best AI marketing tools by job — and the lean stack a small business actually needs (without tool sprawl).

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Automation 8 min read

n8n vs Make vs Zapier: Which to Use for AI Automation

Pricing, self-hosting and AI-agent capabilities compared — and exactly when to pick each in 2026.

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Morocco · MENA 7 min read

AI Marketing in Morocco & MENA: Cut CAC and Scale

How lean Moroccan and MENA businesses use AI — in French and Arabic — to cut acquisition cost and get recommended by AI.

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