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Insights

Playbooks on AI, SEO, AEO & scaling.

No fluff. What's actually working to scale companies with AI, win on search and AI engines, and turn expertise into revenue.

AEO 12 min read

AEO vs SEO: How to Get Cited by ChatGPT, Perplexity & AI Overviews

Search is splitting in two. Here's the framework I use to rank on Google and get quoted inside AI answers — the highest-leverage visibility play of 2026.

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AI 10 min read

Scaling a Company with AI: The Operator's System

Where AI actually moves the P&L — and the diagnose → architect → build → compound method I use to deploy it without breaking your team.

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E-commerce 11 min read

Cash on Delivery in LATAM: The COD Scaling Playbook

Why 50–80% of LATAM e-commerce runs on COD, and how to scale it with AI confirmation, multi-carrier routing and fast settlement — lessons from Fufills.

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